Some of the most important words in business begin with C.
C Marketing is not about consulting. It is about completing. It is about recognizing changes, challenges and competition. And it is about understanding the right things to do and doing them right. In fact, this is the only service C Marketing offers-Right things. Done right.
Right things. Done right.
C Marketing is led by Tom Comes, whose 35 plus years of client-side and agency experience brings a street-smart/real-world approach to marketing and communications opportunities. He rose through the ranks of agency account management working on a variety of consumer and business to business accounts such as Borgess Health, McDonalds, Blue Care Network, Owens Corning Fiberglas, Ames Lawn & Garden Tools, Coachman Industries and Brunswick Boat Group. Serving in various client-side management positions, he understands the need to swiftly bring action to strategic plans while at the same time be on budget.
Through his experience, he has an understanding of all communication disciplines and has overseen the integration of marketing and communications including:
- Customer segmentation
- Content marketing
- Customer journey mapping
- Social media
- Media planning and placement
- Customer management relations (CRM)
- Direct marketing
- Internal employee engagement
- Corporate graphic identification
- Public/media relations
- Events staging
- Primary-qualitative and quantitative
- Category Overview
- Competitive Overview
- Audit (Internal employees and external customer)
Tom has developed literally hundreds of successful marketing strategies, communications briefs and action plans for both long-term company-wide approaches and specific project implementation. His broad experience cuts across several industries including:
- Technology start ups
- Industrial products
- Assisted living/home care
- Consumer products
- …And even several zoos
What Can C Marketing Do For Your Organization?
You can use C Marketing to support your strategic business plans and activate marketing and communication strategies and tactics to achieve your business goals. Tom has the experience to identify and develop the right marketing communication strategies (right things) and then to execute them (done right).
Quite simply, C Marketing can be used to get things done such as:
- Conduct primary or secondary qualitative or qualitative research either internally or externally
- Develop a Plan
- Confirm a Direction
- Conduct an Audit
- Suggest Marketing/Communication Strategies
- Provide a forward-looking /fresh prospective
- Execute Tactics (with your internal/external resources or bring resources to execute)